VITA studio is a video-editing app with diverse filters and motion templates for millions of global users.

In the Effect Studio team, I produced more than 50 templates for TikTok and Instagram stories.

Team

VITA Effect Studio

Role

Motion Graphics Designer

Duration

Summer 2020
& Spring 2021

Tools

Motion graphics
Concept Design
Graphic Design

Full motion reel of VITA filters

Solution

Motion Graphics for Video Editor & Maker

Targeting user groups ranging from 20s through 30s, along with popular SNS users, I had to constantly research popular online trends each week to generate fresh and new concepts. Users may download the templates and replace the default images with their own photos. Here are a few snapshots of the video filters I created for the VITA Studio App.

Reflection

Working at Snow Corp twice in a row, I gained tangible skills not only in motion graphics, but also in concept planning, collaboration, and design analysis. Particularly, the second time I was offered to work, I was able to get more experimental with the upgraded functions of the app. The work environment was definitely fast paced as I had to produce at least three motion templates every week. Yet with the challenge, there was also the unique joy of being able to view the users' immediate reactions, especially whenever I discover my templates in the most popular section of the app.