Philips Eco-Loop encourages users to sustainably use Philips products until the end of life, and build a community of eco-conscious individuals.

Team

Taylor Spencer
Mihika Bansal

Role

Lead UX Designer

Duration

1.5 months,
Summer 2021

Skills

Research
Design strategy
UI/UX design
Prototyping
Storytelling

Problem

Lack of Consumer Participation

Consumers have a challenging time actively participating in creating a circular economy system but they want to become more involved and educated about how to incorporate sustainable habits in their daily life.

Solution

A Circular Approach with Eco-Loop

A circular economy moves away from the traditional linear economy where instead of 'take-make-waste', we 'make-use-return'. This circular approach helps to decouple our economic growth from the use of natural resources by using them more effectively. This is an essential transition to make since with our growing population, our world will be consuming more resources than ever before.

01. Profile

Personalize Sustainability Goals & Redeem Points

View your profile to track personal sustainability goals, past achievements, and collect points for future awards. Redeem points to receive discount coupons for refurbished products.

02. My Products

Engage with the Product

View stories of pre-loved products and share reviews from previous owners. Learn about the materials that make up the product.

Scan QR Code

Add the purchased product to the inventory by scanning the QR code and receive rewards for registering with the app.

View Product Story

View Materials

03. Location

Recycle, Refurbish, or Donate

Easily find a number of recycling centers, refurbishment centers, and Philips repair shops to properly dispose of used products at the end of the product life cycle.

04. Discover

Share Stories with the Community

The discover tab is the hub for users to browse other local sustainable actions and learn about Philips and community efforts to save the planet.

Visual Identity

The Design System

Consumer Incentives

The Reward System

Users are motivated throughout the product life cycle through rewards, social competition, and a community for support. They are able to see the pre-loved products' past life and build a connection with their product in its current life.

Personas

The Money Conscious Consumer & Sustainability Motivated College Student

Social Campaign

Message to the Public

Business Strategy - 1

Implementation & Roll Out Plan

Business Strategy - 2

Strategic Relevance for Philips

Business Strategy - 3

Future Opportunities

Reflection

The Global Design Challenge was a valuable opportunity at Philips, as I was able to challenge myself beyond just the given work during my summer internship. Working on a multidisciplinary project with other interns from different design fields, I experienced collaboration at another level. Coming up with a sustainable service from complete scratch, I realized the importance of conducting enough research that could eventually lead to an unexpected, creative spark with a better understanding of our world's needs.

Research

The Process

Process of designing the system and structure of the user interface as well as addressing the problems and potential solutions of the project.

User Journey

Visualizing the Service

Brainstorming the user journey map allowed us to visualize the overall interaction between the user and the app. From the first step of purchasing the product to its final use, we analyzed the various steps in between, including  appropriate times to incentivize users with rewards.

Flowchart & Sketch

Designing the App Interface

Coming up with the final solution design was a reiterative process, as we had to constantly think about the flow of the app. Creating a low fidelity sketch was also helpful in the initial brainstorming process.